Thursday, 24 November 2011
BMW India launches pre-owned car business
German luxury car maker BMW today launched its pre-owned car business in India that can make customers own a product of the brand for as low as Rs 16 lakh.
The company said it is looking at the business, BMW Premium Selection, to account for up to 10 per cent of its total new car sales.
"Till October this year we have sold a total of 8,042 cars in India, accounting for 40 per cent of the luxury car market. With the BMW Premium Selection, we are looking to enhance position," BMW India President Andreas Schaaf told reporters here.
The pre-owned car business will play an important role in the success of the company in India, he added. "We expect the used car business to be about 10 per cent of new car sales," he said.
Asked how much would be the price differential between the new and used BMWs, Schaaf said : "For example, a 3Series sedan with three years of usage, can be available for up to Rs 16 lakh as against Rs 24 lakh for a brand new one."
The company said it is looking at the business, BMW Premium Selection, to account for up to 10 per cent of its total new car sales.
"Till October this year we have sold a total of 8,042 cars in India, accounting for 40 per cent of the luxury car market. With the BMW Premium Selection, we are looking to enhance position," BMW India President Andreas Schaaf told reporters here.
The pre-owned car business will play an important role in the success of the company in India, he added. "We expect the used car business to be about 10 per cent of new car sales," he said.
Asked how much would be the price differential between the new and used BMWs, Schaaf said : "For example, a 3Series sedan with three years of usage, can be available for up to Rs 16 lakh as against Rs 24 lakh for a brand new one."
